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Editorial Guidelines

At Swindon Museum, our mission is simple: to celebrate individuality and empower our readers to find confidence, community and joy through beauty. We know that beauty includes things like braid tutorials and mascara reviews, but it’s also more than that. Beauty is identity. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe that when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do —the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more.

Editorial Policy and Standards

Fact Checking

Our writers investigate claims and confirm all information and data gathered for all articles, including news. We consult relevant, diverse, qualified sources to ensure we’re providing proper context and background to the reader.

Each news article is thoroughly reviewed by a staff editor and fact checked by staff or a member of our experienced fact checking team. Articles are rigorously evaluated for accuracy, relevance, and timeliness.

If you have noticed an issue you would like to bring to our attention, please let us know by emailing [email protected]


Our editorial teams are committed to telling readers whenever a factual error has been made on a news story at the time of publication. Errors will be investigated and verified by our editorial team. Once the correction has been approved, we will clearly denote the change within the piece of content and why it was made. When an article is factually correct, but the language is not as clear or detailed as necessary, the story may be updated without an editor’s note.

Our evergreen content is routinely assessed for updates. When a story has been updated, this will be indicated by the date of change at the top of the article. Occasionally, we will redirect some stories to more recent and applicable content. In doing so, the original piece of content may no longer exist in search engines and will redirect to a newer story. News articles often cover a distinct event in time, so they are not routinely updated.

If you would like to report an error, you can do so by emailing [email protected]


Our writers and editors adhere to strict standards for article sourcing. We rely on current and reputable primary sources, such as expert interviews, scholarly articles, and peer-reviewed journals. All data points, facts, and claims are backed up by at least one reputable source.

We strongly discourage use of anonymous or unnamed sourcing, as this can erode transparency and reader trust. In the rare instance where an unnamed source is used, we will disclose to readers the reason behind the anonymity and provide necessary context.

A cornerstone of our reporting and sourcing is to feature a diverse range of voices which includes but is not limited to: race, gender identities, sexual orientation, age, and ability.